Link Building is a very tedious task and companies need to spend hundreds of hours in the process of developing their websites. Sometimes, even after working so hard, you get nothing in return.
So, if you are struggling to develop links for your website, there are some other options that you can try. One such option is to outsource link building. Once you opt for this method, most of your job is already done as not the company offering service of outsource link building will have to do.
What is Outsource Link Building?
Outsource link building is a process in which you hire a third-party expert to get quality backlinks. Such companies often have contacts with reputed websites that help you increase your website’s authority through outsource link building services.
This will help you boost your online presence as you will get quality backlinks from relevant or high-quality websites. Link building outsource plays a significant role in enhancing your website’s SEO performance.
Companies go for outsource link building as they look for chances to enhance the authority of their websites. They only rely on professionals for such services as they offer them high returns.
Well, if you are wondering what is included in the outsource link building campaign. Then you don’t need to worry as the link building outsourcing process includes guest blogging, link building, influencers outreach and most importantly skyscraper technique.
Why do Businesses choose to Outsource Link Building in 2024?
Recently, the number of companies is rising significantly who are looking to outsource link building. This is possible due to several factors of outsource link building services mentioned below.
The very first thing is that link building is not a child’s game. It is very time-consuming and increasingly complex. Businesses recognise the requirement of specialised knowledge and expertise to get one link. Hence outsource link building companies have an advantage here.
Do you know? A business that chooses to outsource link building processes is more likely to rank higher than other companies as compared to those who don’t choose link building outsourcing. Such a company’s chances go up by 85 per cent. Hence, the number has risen significantly in the last few years to go for outsource link building.
The role of link building outsourcing in SEO
Backlinks help in developing the authority of your websites, and they help boost your rank. It is one of the most important factors in getting an outsource link building service that helps you rank higher.
Google and other major search engines give preference to websites with a higher number of backlinks. However, it is worth mentioning that the more good quality backlinks your website will have, the higher it will rank. Link building outsourcing is a great way to boost your website authority.
Hence, your website needs to outsource link building services to a specialist company. This is important for your website.
Advantages for Businesses
Here are some of the advantages of outsource link building:
Cost-effectiveness
One of the primary benefits of outsource link building is that it is a cost-effective solution to boost your website’s authority. Link building outsource reduces the hiring and training cost incurred on in-house personnel, offering a better return on investment.
Expertise and Industry Knowledge
Link building outsource is a method offered by companies which have the expertise and in-depth knowledge about professional link building. These specialists always stay updated on creating strategies and understanding search engine algorithms. All of this helps enhance online visibility and search ranking.
Time Efficiency
Another benefit of outsource link building is that it saves a lot of valuable time and resources. Give time to link-building and allow your in-house team to do other productive works like framing strategies and working on maximising the company’s productivity.
Scalability and Flexibility
Outsource link building allows us to build scalability and flexibility. As soon as companies start growing, it becomes necessary to make quality changes in their strategies. Outsource link building allows for easy adjustment in different levels of work and ultimately helps to build scalability and flexibility.
Business outsource link building is happening due to the complexity and the need for specialisation. Outsource provides the necessary resources and knowledge to effectively provide ever-changing digital landscapes.
Why do Businesses Outsource Link Building?
Businesses often look to outsource link building as they don’t have the time, resources, and other expertise to develop and execute an effective strategy.
In this case, companies prefer to focus on a company’s goals and objectives and outsource link building to an agency.
Save time and money
One of the most important reasons to move to the outsource link building process is that in-house link building is costly. As per Glassdoor, the salary of the average link builder is around USD 30,000 to $40,000 every year with other perks. If you hire an experienced link builder, their salary can go up to USD 100,000 per year. Hence it might be clear to you now that link building outsource is a much better option than having an in-house person.
Outsource link building can also save you time apart from saving costs. In this way, you can pay monthly or in lump-sum or you can even negotiate with outsource link building company for a flat rate.
Earn better links faster
You need to choose outsource link building as it offers you strategies that are most suitable for your business. In-house link builders have to develop their own story through research.
Link-building agencies often come with more manpower which is tough for other sorts of businesses to have in-house.
Ensure consistent link maintenance
The process of outsource link building doesn’t end with a link. You need a solid backlink profile and you need to keep it clean.
Outsource link building is not a one-time game, it is a continuous process as you need to earn links. You need to keep link building outsourcing clean which means you need to work on it continuously. Here’s what you can do:
- Finding and fixing toxic links (spammy links)
- Optimising anchor texts
- Make sure there are different kinds of links